Something to be said about loyalty

Despite all the news reports over the course of the last few months, existing Toyota customers still firmly believe in the brand.

There is no better evidence of this than in a recent report from auto information company Edmunds.com that nearly 58 percent of the buyers trading in a Toyota, stuck with the brand when they purchased a new vehicle in the first quarter.

That was tops of all cars. Next best was Ford with 56 percent of Ford trade-ins resulting in the purchase of a new Ford.

Overall, Hyundai was third with just less than 56 percent of its owners coming back for another.

Among domestic brands, Chevrolet was second at 45 percent and Dodge third at 38 percent.

At Cecil Atkission Toyota of Orange, we couldn't agree more with the results as we've seen similar trade-in scenarios play out at our dealership on a regular basis. To all our customers, we say THANK YOU!